三八节民生银行打出温情"女人牌"

38 section minsheng bank with warmth "woman"

As "women's day" is approaching, many Banks are using "women-only" concept, launched many women products, attract consumers. Women customers usually run in the family's finances, have higher financial needs. Women can hold up half the sky, the female financial consumption has occupied important position in the market.

Recently, the reporter understands from retail department of China minsheng banking, the bank on March 5, issued a financial product targeted for women, "women enjoy only care money," product financing period of 35 days to 6 months, subscription starting point is 50000 yuan, expected return (annual) ranged from 4.50% to 4.90%.

According to understand, minsheng bank launched the women-only products, investment horizon is rich, earnings have security, financial management more efficient and can meet the financial needs of different women. In addition, in the March 5 - March 12, minsheng bank will also be designed for women launched a personal micro unsecured loans, retirement or health-care insurance products, an inter-bank fund collects the exclusive financial products, such as provide women with more special "preferential treatment".

In many industry insiders point of view, the financial product homogeneity phenomenon is quite obvious. Homogeneity competition is intense, Banks like mall aiming at holiday push financial situation it is not hard to understand. Financial experts caution that women pay attention to the accumulation of knowledge, financial product is more, now have different risk, on the choice of financial management products there is no best, only the most suitable for their own.

Minsheng bank has always been adhering to the office line of the concept of serving the public, the start of the New Year to launch many new products, and to steady yield, obtain good market performance. The another woman section exclusive products, also make the buyers full of expectation for its future earnings. According to the industry a wealth manager, women become important force in the financial management team now, minsheng bank this financial product yield steady women, and a lower risk, consulting lady also more recently.

In 2012, according to the latest figures show China minsheng bank financial products sales scale, for the first time in more than 1 trillion yuan mark, issuance is growing by more than 40% year on year. , experts say, is the only branch of the people's livelihood bank loans right, this to a certain extent, to strengthen the risk control ability of the people's livelihood, the people's livelihood financial product is popular in the market, so consumers, is also understandable.

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